Professional Story
☆ 2009 – Certified Personal Trainer
First stab at Entrepreneurship as a Personal Trainer, built a loyal client base and discovered the power of referrals & a strong brand.
☆ 2011 – Qualified Mortgage Broker
Transitioned into the financial sector as a broker in the corporate world.
By 2012, I had ventured out independently and by 2014 had secured major national new-build accounts, including partnerships with leading developers like Taylor Wimpey & Persimmon.
☆ 2015 – Business Development Leadership
Led Business Development efforts across various industries, including Financial, Legal, and Security sectors, driving growth with multi 6 & 7 figure deals whilst developing key strategic relationships.
☆ 2020 – Launched Copywriting Business
Focusing on helping coaches & consultants scale through high converting sales pages & email campaigns.
☆ 2022 – Expanded into Lead Generation
Incorporated a lead generation division within the business, turning my clients social media accounts into consistent lead-gen machines. Guided numerous businesses from inception to achieving over £100K months within 6-9 months
☆ 2023 – Seven-Figure Joint Ventures
Partnered in multiple seven-figure joint ventures alongside leading entrepreneurs, focused on creating cutting-edge client acquisition strategies
☆ 2024 – Joined a £80 Million Investor Group
Became a key member of an investor group with combined revenues of £80 million. Actively involved in sourcing and building a diverse portfolio of businesses.
☆ 2025 – Launched The DM Edge Elite Community
Supporting my clients in bolting on an extra 20K MRR to their business through lean, battle-tested strategies
Personal Story
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- My long suffering partner of over 7 years Dee has been with me through the highs and supported me through the lows, she's 100% the CEO of the family! We plan to take the kids to Cuba for our wedding as it's the first place we ever went on holiday together.
- 5 wonderful kids - my 2 boys and 3 step-daughters (hate the word 'step' but being factually correct!). All 5 have brought more to my life than I ever thought possible.