WAYNE MARLTON
I help founder-led businesses turn LinkedIn DMs into predictable revenue.
How I work: I install a complete commercial system, Governance, Positioning, Selling inside your business so your sales team closes without you in every conversation.
Who I work with: Founder-led businesses doing 7-8 figures who sell via LinkedIn. Maximum 10 clients at any time.
in B2B sales & business development
LinkedIn recommendations and endorsements for client acquisition
from first message to signed client (fastest)
Greg Digneo -
(Agency Owner, Content Strategist)
"Wayne and his team move fast. I signed my first client in 9 days using Wayne's DM system. His approach cuts through the noise and delivers real pipeline."
Matt Barker
(Content Strategist, LinkedIn Marketing)
"Wayne delivered a 4X return in month one. His DM strategy is unique and effective. I should've got Wayne's help years ago.
Jason Squires
(Leading UK Marketer)
"Wayne certainly practices what he preaches... Our first campaign together, he delivered a 9x return... in other words... a 900% ROI!
He quickly became a key part of my business."
Taylin Simmonds -
(Digital Educator, Micro-Writing Pioneer)
"Wayne is one of the most professional guys I've worked with. Him and his team helped me do a multi-5 figure product launch on only a few weeks notice.
He took ownership of his team, always kept an open dialogue, and is a big reason why my digital product launch pulled in multi-5 figures in just 4 days."
Laura Cook -
(Business Strategist)
"My first campaign working with Wayne resulted in 26 signups! Excited to see what future campaigns will bring"
Brendan Chaplin -
(Entrepreneur, Investor, Mentor)
"Really like Wayne and his approach to marketing which is already yielding a positive ROI! I look forward to our continued work together and recommend Wayne for anyone looking to take up their DM game! One of the very best."
90-day minimum + application only
A full system install for businesses doing multi-6 to multi-7 figures. I embed Governance, Positioning, and Selling standards into your sales team until the pipeline runs on behaviour, not heroics.
- Sales governance & rules of engagement
- Positioning & message spine installed
- DM conversion rewrites & call structure
- Weekly implementation sessions
- Async deal-level feedback on live situations
- Team coaching until it's behaviour, not theory
4 weeks · Max 5 founders per cohort
A 4-week sprint to build a DM system designed to book 10 qualified appointments per month - without you sitting in the DMs. One cohort per quarter.
- Your first appointments booked before it ends.
- 1:1 diagnostic deep-dive session
- Custom DM engine roadmap
- GPS methodology installed
- SOPs & templates for VA handoff
- Weekly live calls + async support
£1000 one-off
60-minute sessions · Monthly retainer available
Personalised sell-by-chat and DM strategy sessions tailored to your specific deals, pipeline, and sales challenges.
For founders who want sharp, focused input without a full engagement.
- Flexible scheduling
- Sessions tailored to your live deals
- DM & outreach audits
- Positioning & messaging feedback
Monthly retainer option for ongoing support
£97
One-time · Instant access · No subscription
A complete DM toolkit: proven templates, frameworks, and swipe files - plus a step-by-step guide to build your own AI-powered DM assistant. For when you know DMs are where deals happen but freeze on what to say.
- Full DM template library & swipe files
- AI build guide (GPT or Claude)
- Openers, follow-ups, re-engagement frames
- Positioning Prompt Pack Bonus
Access forever
Toni Eastwood MBA & OBE -
(Leadership & Executive Coach)
I have been working with Wayne & my sales for my programmers have been fabulous - we hit our end of march targets before end of Feb.
He has produced super content for me, developed a number of campaigns, and I am delighted with the results, I would highly recommend him. Thanks, Wayne.
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Sean Anthony
(7-figure Email Rainmaker)
"Wayne is one of the best DM closers I've seen. Highly recommend everything Wayne does."
Charles Miller -
(Agency owner, Freelancer, Influencer)
"Wayne came to me with some great ideas on how to get more clients. We partnered up and the results were great. I highly recommend working with him"
16 years in client acquisition across financial services, legal, security, SaaS, and the creator economy. I've closed multi-6 and 7-figure deals, led business development teams, and partnered in seven-figure joint ventures.
Today I do one thing: install sell-by-chat systems into founder-led businesses so their sales teams stop 'having good conversations' and start delivering results.
I work with a maximum of 10 businesses at any time. If I'm full, I'll tell you.
Led BD across financial, legal & security sectors — multi-6 & 7-figure deals
Built LinkedIn lead gen business - clients hitting £100K months within 6-9 months
Seven-figure joint ventures with leading entrepreneurs such as Ross Tomkins & Scott Oldford
Joined £80M investor group - sourcing & building portfolio businesses
Launched The DM Edge Group (Over 150 paying members)
My newsletter "The DM Edge" breaks down what's working right now in LinkedIn Client Acquisition.
Discover How to Master 'Sell by Chat'© 2026 Wayne Marlton